CHESHIRE-BASED MARKETING CONSULTANT WORKING WITH BUSINESSES ACROSS THE UK
Marketing that does what your business needs
NOT JUST MORE POSTS, AND NOT JUST MORE LEADS. I WORK OUT WHAT YOUR MARKETING NEEDS TO ACHIEVE, PLAN IT, DO IT, AND KEEP CHECKING IT’S WORKING.
Chartered Fellow of the CIM · 20+ years in marketing · Food, drink and product specialist
Hi, I'm Gill - your marketing de-muddler
Fed up doing it all yourself? Let me guess – your marketing is always in the back of your mind.
And it takes up time you’d rather be spending doing actual work, not endlessly promoting it.
You know marketing matters and you’re not ignoring it. It’s just not where your time is best spent anymore. So it gets left until late at night when you’re in your jammies, or it creeps into your weekends, taking up time you’d rather spend with your family and friends.
Or maybe you just find it boring. Saying the same thing again and again, week after week, feels like a right slog.Do you know what? That’s the bit I love! It means your marketing gets done properly and doesn’t end up at the bottom of your to do list.
Real results from working together
It can feel like a bit of a marketing muddle, can't it?
And it’s not that you’re doing it wrong. It’s because you’ve outgrown doing it all yourself. You’ve been trying to keep it going without anything properly holding it together. There’s no clear direction or structure, nothing joining it all up, just lots of plates spinning and it feels like they might fall at any minute. It all feels harder than it should.
But when you have marketing support in place, your marketing feels simpler and more focused. You know what’s being done, why it’s happening, and what the next steps are. And that’s when you start to see the difference: the results that actually matter for your business.
I’m based in Northwich, Cheshire, and work as a marketing consultant with small and medium businesses right across Cheshire and beyond, so however local or far-flung your business is, this is how I can help.
Maybe you’ve got a plan and nobody to run it. Maybe you haven’t got one at all.
MARKETING SUPPORT FOR BUSINESSES THAT NEED IT SORTED AND DONE
Enough of it hanging over you.
Here's what it looks like when you trust me with your marketing
I step in when you’ve outgrown doing your own marketing, but don’t have the time or headspace to manage it properly.
I create impactful marketing strategies and then make them happen, so your marketing stops hanging over you and starts bringing in business. Using my marketing knowledge, I join everything up, making sure whatever we’re doing is actually right for your business rather than just another thing to tick off.
In practice this looks like:
- Getting your social media working properly
- Planning and sending emails
- Improving your website so it converts
- Pulling everything together so it gets you results
But most importantly, you’ll:
- Know what we’re doing and why
- Stop guessing what to focus on
- Have marketing that’s aligned with your business goals
- See what’s working, and what we’re doing next
- Have your customer journey examined and improved
Not ready to jump straight into a package?
Book a [session name TBC] - a shorter, lower-cost first step where we work out what your marketing actually needs before you commit to anything bigger.
Gill is down-to-earth, straight-talking, and hugely professional.I have had the pleasure of working with her on several projects, and she's able to make sense of any chaos I throw at her.
By asking the difficult questions, Gill unscrambles situations and proposes sensible and practical solutions, solutions which she herself is usually very happy to implement.
Got a food, drink or product business trying to get retail-ready?
I also work with smaller food, drink and product businesses trying to get into retail, or strengthen their position once they’re there, bringing brand positioning, NPD direction and category insight from my background working with major UK retailers.
That’s a different job to general marketing support, so it’s got its own page.
Not ready to commit to a full retainer yet?
Book a [retail session name TBC] — a shorter, lower-cost first step to find out exactly where the gaps are.
WHEN YOU'RE READY TO STOP DOING YOUR MARKETING BY YOURSELF
What working together looks like
Ready to hand your marketing over?
Sort one thing
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Need help untangling one area like your social media, email marketing or website? Perfect if one part of your marketing is causing you a headache.
Sort the main things
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Ongoing support across social media, email marketing and strategy - so your marketing stops living rent free in your head and actually starts getting done consistently.
Sort the lot
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Full plug-in marketing support for business owners who are fed up trying to juggle all the marketing bits and bobs themselves.
Client feedback on marketing support
What’s it like to work with me? Here’s what some of my lovely clients say:
MARKETING STRATEGIST AND SUPPORT
I’m Gill, mum to a teenager, dog mum to two (very opinionated but fluffy) dogs, wife, and usually found with a brew in hand keeping all the plates spinning.
I’ve always had a creative streak. I started out studying art, but after being run over and breaking my arm (dramatic, I know), I ended up working in a PR agency at 19 instead. Slight change of direction, but it was clearly the right move. I’m a believer in “all for a reason.”
I’ve now spent over 20 years in marketing, and I’m a Chartered Fellow of the Chartered Institute of Marketing (CFCIM), but that creative side has never left me. You’ll usually find me crocheting, reading, painting, or thinking up fun marketing ideas that need to work in the real world.
Like a lot of my clients, I know what it’s like to juggle a business alongside everything else life throws at you, which is probably why I have very little patience for overcomplicated marketing that never actually gets done.
That’s how I ended up doing what I do now: helping busy business owners make sense of their marketing and actually get it done, without it taking over their time or headspace.
The right results, not just more leads
There’s a big push right now telling you marketing is all about leads. Leads are lovely, but they’re not the whole story. Chasing them for the sake of it can leave you with a busy inbox and not much else.
The right result depends on your business. For one of my clients, it’s busier weekends. The food manufacturer I worked with resulted in trial listing across 1,050 stores with a major retailer. For an online retailer, it was understanding why their customers buy, and then more orders. Not one of them started with “get me more leads”.
So we start with what your business actually needs, and build your marketing around that. I’m not all pink and fluffy about it. I care about results, just the right ones for you.